One of the most interesting ideas we’ve been discussing internally lately is this: What if the...
How Great Teams Navigate Change
Change has a way of testing people. New leadership. New expectations. New dynamics. New...
Inside Trend’s Culture
Culture is easy to talk about.It’s much harder to build. Leaders across Trend reflect on the...
A Partner Not a Vendor
From “holding your hand every step of the way” to becoming “an extension of their team,” these...
Voices of TREND – Best in KLAS
What would it take for both payers and providers to trust the same partner? For years, healthcare...
TREND’s Mission in Motion
In this conversation, Thomas White shares a real-world example of what happens when a payer and...
Discomfort Is the Work: Rethinking Leadership in Healthcare
Healthcare doesn’t lack intelligence, effort, or investment.What it lacks is the willingness to...
The Hidden Skill of Great Revenue Cycle Leaders: Vendor Mastery
In today’s healthcare environment, skillful vendor engagement isn’t optional; it’s make-or-break....
ZBA: The Most Overlooked Lever in Hospital Margin Improvement
Zero balance accounts are often treated as “done.” But what if they’re not? In this conversation,...
The Shift from Chasing Dollars to Fixing the System
For years, revenue cycle success has been measured by how much you can recover. But what if...











