NEWS & INSIGHTS

The Trust Deficit

Aug 21, 2025

By: Mark Lantz, Vice President of Client Success, at TREND.

In healthcare financial management, trust is scarce.

Too many vendors say the right things in sales decks and then disappear when outcomes fall short. Integrity is scarce. Payer and provider organizations are left holding the bag without the partnership they were promised.

TREND was literally built to close that gap.

TREND founders recognized a fundamental flaw in the market: plenty of vendors offering technical fixes, but few standing behind them. Few willing to take accountability for outcomes. Few building trust as a strategy.

“We knew there was a legitimate gap in the payment integrity space for doing what you say you’re going to do.” – Mark Lantz, Vice President TREND Health Partners.

 

How Trust Turns Into Growth

TREND’s approach doesn’t just earn praise – it drives results.

This year alone:

  • A major national health plan is realizing 160%+ goal achievement YTD
  • Top payers continue to expand partnerships across new lines of business
  • Client retention and referral growth continues to accelerate

Healthcare doesn’t need more vendors. It needs more accountability. It needs transparency. It needs partners who stay when the work gets hard and solutions that prioritize relationships just as much as results. It needs trust that’s earned – not marketed.

 

Every new client, every outcome, every renewal reinforces the same truth: trust works.

Don’t Take Our Word For It

TREND was named 2025 Best in KLAS for Post Payment Accuracy & Integrity Solutions – leading the category with a 93.5 overall performance score, well within the coveted A range for excellence.

The recognition isn’t just about score; it reflects real market impact. According to KLAS, TREND’s solution, TRENDConnect, demonstrates strong “market energy,” meaning it’s considered and chosen more often than expected relative to competitors.  And it’s not limited to a handful of reviews: it ranked alongside top payer tools in national listings.

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Trend Health Partners really stands out in how they build relationships with providers. They are trusted and accurate and get into the weeds to show how they work. We have a competitor in-house, and I would drop them in a heartbeat.

5
Health Plan Manager, July 2025
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We introduced a new credit-balance program in one of our locations. We implemented Trend Health Partners’ credit-balance program, which we did not have before, because we were so impressed and happy with Trend Health Partners’ performance and how they were growing and expanding on their services. Things were also a bit lackluster with how one of our other vendors was performing. So we decided to put Trend Health Partners in that area, and they are doing great things.

5
Health Plan Director, July 2025
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Trend Health Partners is like the crème de la crème of credit balance. We had multiple vendors in the credit balance space, and now we are down to just a few vendors because Trend Health Partners has been doing so well. We were able to reallocate work to them that was once assigned to other vendors. That is a testament to how well Trend Health Partners is doing. We have had challenges with other credit balance vendors who have failed in their QA efforts. That has caused a lot of false positives. However, with Trend Health Partners, we have had maybe two incidents where a claim has been mispriced. That is another huge testament to how well the vendor is doing.

5
Health Plan Manager, July 2024
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Trend Health Partners has the best bang for the buck in terms of contingency fees. Some of our best reports and annual and semiannual operating review meetings come from Trend Health Partners.

5
Health Plan Director, June 2025
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If someone approached me about using Trend Health Partners, I would tell them to absolutely do it. The best thing about Trend Health Partners is that there is low provider abrasion because the vendor works hand in hand with the provider instead of us having to send literature to the provider to tell them how they have misbilled things and need to correct their payments right away. With TRENDConnect, we have more of a partnership with the providers. The providers like the solution because they can get liabilities off their books. I would say it is a cleaner payment integrity program.

5
Health Plan Manager, June 2025

This article is part of TREND Health Partners’ thought leadership series on strengthening the healthcare financial ecosystem. We believe that true security isn’t just about technology, it’s built on culture, collaboration, and shared accountability. To explore more insights on a people-first approach to cybersecurity and revenue-cycle resilience, click here to read more from our team.

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