Most denials vendors position themselves as advocates for the provider and follow the provider’s lead. In this video, Sarah Armstrong, CEO of Trend, explains why Trend takes a different approach: helping providers understand the payer’s perspective, including the gaps that may have contributed to a denial, so they can close them and move forward.
• Why Trend tells customers what they need to hear, not just what they want to hear
• How understanding the payer helps you anticipate how appeal letters and levels of care will be interpreted
• Why teaching providers about payers is part of Trend’s role in the industry
• How the “encyclopedia” analogy applies: giving your team more books on the shelf, whether through Trend’s technology or your own